India is rapidly moving towards digital, or we can say that it has already become digital. The digital infrastructure is inclusive of online shopping, online payment, and online healthcare among others. It is all about making the lives of people easier with the help of technology. Now it covers almost all aspects of life, and is quickly becoming mainstream and getting a good response from the customers.
The reasons behind this quick adoption are simple: Convenience and Cost-effectiveness. We will cover these topics in detail in the latter part of this article. Before we begin to explore these reasons let’s first talk about the adoption of technology in general.
How has technology been adopted across India?
Over the past years, technology - especially e-commerce platforms - has become an integral part of our lives. Starting from shopping for non-essential items like clothing, sports products, etc. to purchasing the essential items like medical equipment and health products, the online shopping pattern of the consumers has evolved. And the situation of COVID-19 has certainly boosted this surge towards online platforms, notably for the pharmacy domain.
One article in McKinsey urged Indian companies to adopt the digital wave, “Indian consumers have strongly embraced digital technologies. Now India’s companies must follow suit.”
The sudden surge in the online market has led many businesses in rethinking their business model. Keeping in mind the various health repercussions associated with going out, this surge towards digital becomes a necessary one.
This growth is not limited to online pharmacy platforms only, but it also covers telemedicine apps, doctor consultations, and other emerging technologies.
A 2019 report by Royal Philips, a global leader in health technology, established that 76% of healthcare professionals in India are already using digital health records in their practice, making India one of the early countries to adopt this. And this is the reason why ePharmacy website development, ePharmacy app development are on the rise today.
Today customers are already purchasing other items online. So, it is not new for them to purchase medicines online. Also, ordering medicines from their phones allows them to have both - the luxury of not having to leave their home.
The healthcare industry - equipped with the latest technology - is well poised to deliver convenient and meaningful experiences from the patient’s home.
Switching to online pharmacies allows pharmacy owners to cut significant operational costs, so they are providing additional discounts to the customers. These frequent discounts and offers attract more customers to use the ePharmacy apps.
Build your own app:
No matter whether you are a pharmacy owner, wholesale owner, or pharmacy manufacturer, as a healthcare service provider if you want to be part of this enticing and growing field, you need to have a functional app and a website. And a sound marketing strategy will allow you to prosper.
To know more about the top features of our online pharmacy app check out this link.
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