One of the most progressive technology models, which has evolved over the most couple of years, is telemedicine which has empowered accessibility to the best doctors at the tap of a button. Another recent innovation that has situated itself as an appealing model in the healthcare space is the e-pharmacy store. However, the question is, is this model digging in for the long haul?
Today, the health space is totally ruled by different intermediaries/ middlemen, many of whom take advantage of the fact that buyers don’t have the data available to them. Therefore, they are forced to pursue blindly. An educated consumer will change the game," says Prashant Tandon, co-founder and managing director of 1mg.com.
What is e-pharmacy: Myths and Misconceptions
Extensively three models of e-pharmacy/online pharmacy exist in the market today. It is very important to know the difference between these three on the grounds that frequently people misunderstand one with the other.
There are two models which work in this category. One is a commercial place model where a technology company associates neighborhood licensed pharmacies to the end customers. Other is an inventory-based model where e-pharmacy is an online service of an offline authorized pharmacy.
In this model, doctor-prescribed medications are ordered with no validated medicine order. There is no check on the validity of the order because of the absence of qualified medicine specialists. Additionally, inappropriate record-keeping and no audit is a noteworthy areas of concern.
The illegal international exchange through an online pharmacy store
In this model, medications are dispatched across international borders with no medicine order and approval from the concerned authorities.
These three models have been misunderstood and utilized reciprocally. There is an absence of clear-cut rules around e-pharmacy which would assist the public with differentiating between a genuine organized player and an illicit unorganized player. The European Union has released a mutual logo for legitimately working online pharmacies/retailers in the EU member states as one of the measures to battle against such pharmacies.
Additionally, the e-pharmacy idea has been explicitly notified in a large number of the biggest economies. It is important for India to prepare a few standards for online pharmacy stores. With the right government intervention we can receive the benefits of technology through organized e-pharmacy channels,” say the domain experts.
Check out how India leads globally for ‘online medicine apps’ search on google.
If you’re too looking for starting your own e-pharmacy store then don’t look anywhere. We at EMedStore can consult you on how to start your first online pharmacy store and help you with all the implementation needed.
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