Technology has always influenced the way of living for individuals and the way of doing for businesses, and health care is no exception to this. In fact, the pharma industry has not been far behind in adopting the technology to optimize its operations. The digitization of medical facilities has ensured growth and ease. The rise of online pharmacy apps and telemedicine have narrowed the gap between patients and doctors.
To safeguard the health of the patients and to ensure accessibility, the healthcare industry must move online. However, to meet the increased demand and to store the data of patients securely and discreetly, the industry needs to have a robust app architect that can ensure data privacy.
Over the past years, technology - especially e-commerce platforms have become integral parts of our lives. Starting from the shopping for the non-essential items like clothing, sports products etc. to purchase the essential items like medical equipment and health products, the online shopping pattern of the consumers have evolved. And the situation of the COVID-19 has certainly boosted this surge towards online platforms, notably for the pharmacy domain.
Why customers are choosing to purchase their medicines online?
Today the customers are already purchasing other items online. So, it is not new for them to purchase medicines online. Also, ordering medicines from their phones allows them to have both - the luxury of not leaving their home and of course, the medicines. And many times they get a decent discount too.
Putting these luxuries aside, people are hesitant to step out to purchase medicines online owing to the risks associated with coming in contact with patients suffering from infectious diseases.
The online health industry is witnessing a sudden rise in its demand as more people are turning to health apps to get online consultation, to purchase medicines, to connect with medical experts, and much more.
To satisfy your customers, you need to cater to their needs and provide them with online medicines.
After developing your ePharmacy app, you can utilize push notification and social media to attract new customers.
How to utilize social media to attract more customers?
According to LiveWorld, “94% of patients report that social media has some impact on their healthcare decisions, with more than 70% citing social media as a primary go-to resource for staying on top of health-related topics.”
There is a growing recognition that social media is an effective way to increase engagement and to establish a meaningful dialogue with your customers. To utilize social media to its fullest, you can post your discount offers, posters and advertisements across various channels.
How to develop your own app for your pharmacy business?
No matter whether you are a pharmacy owner, wholesale owner or pharmacy manufacturer, as a healthcare service provider if you want to be part of this enticing and growing field, you need to have a functional app and a website. And a sound marketing strategy will allow you to prosper.
Whatever your needs must be, we are here to help you with our 10+ years of experience in the domain of Pharma IT. You can build a high-quality android app, iOS app and a website for your business with us. Want to experience why clients across the globe are relying on our services for their online platform development needs? Get your free demo here.
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